Deepika Arora

Indian Gen Z (India’s Youth) is rewriting the rules of consumption.  They don’t shop mindlessly, chase labels blindly or follow trends without meaning. Instead, they shop with intent, awareness and emotion and the data clearly supports this shift.  If you are trying to understand how GenZ thinks, shops and forms brand loyalty, this blog is […]

Protein in 2026 has quietly become one of the most talked-about nutrients in recent years and for good reason. Once associated mainly with gyms and bodybuilders, protein has now found its way into everyday conversations around health, energy, recovery and long-term wellbeing.  From young professionals to runners, from women focusing on hormonal health to older

Travel often begins long before boarding a flight. It starts with planning and by choosing routes, comparing fares and finding an airline that feels reliable. For many travellers, Malaysia Airlines stands out not just for where it flies, but for how it makes the journey feel.  Known for its warm hospitality and consistent service, Malaysia

There’s a certain feeling in the air when December arrives – the kind that wraps itself around you like a soft, warm scarf. The mornings feel colder, the nights glow brighter and suddenly every street, every cafe, every window starts sparkling with fairy lights. Homes smell like cinnamon, hot chocolate, freshly baked cookies and that

Ah, the holiday season, that magical stretch of the year when cities glow brighter, sweaters get fluffier and everyone suddenly becomes a nostalgic, hot-chocolate-drinking philosopher. The minute December begins, something shifts.  Work feels lighter, food tastes better, streets look prettier and even your grumpy neighbor smiles a little more (umm, well … .maybe sometimes).  But